By Laura Flamion
President, DuPage Animal Friends
Imagine your best friend, Joan, all of a sudden changes her name to Lucy. Not only does she legally change her name, but she cuts her long brown hair into a short pixie cut and dyes it red. Pretty drastic , right? The first question you are going to ask is why? Is she still the same friend you have grown to love? Will you recognize her when you’re walking down the street? Does she intend to make any further drastic changes? How does this affect your relationship with her? I know, pretty overwhelming.
Those are the same thoughts that went through our minds as we considered a complete rebranding of Friends of DuPage County Animal Care & Control Foundation. Will our followers still support the work we do? Will they recognize us when we come across their social media feeds? Will our growth slow down because we look different?
We believe in the work we are doing and know how awesome our supporters are so with the help of this rebranding explanation, we feel confident you will still want to be our best friend and a best friend to the all the animals you help us support.
Change is sometimes scary, but in this case quite necessary. Lets start with the number 9. That is how many words are in the name of our nonprofit organization. Friends of DuPage County Animal Care and Control Foundation. Not only was it a mouthful to get out during an introduction, but we found inconsistent shortened versions of our name flying around in conversation and print. “Friends” “FDCACC” “Friends of DCACC” “Friends Foundation”. I think you get the point. We needed something shorter.
The next most important part of our rebranding was making sure people knew that we were not the shelter. Given how closely we work with them and the similarity of our names, we were constantly being mistaken as DuPage County Animal Care & Control. Our objective is to support DCACC and its animals. We have nothing to do with day to day operations, county policies or have any influence over how you can reclaim your lost cat. While we are happy to help and advocate for policies and procedures we feel represent our mission and values, we are a completely separate entity from the shelter. Our hope is this new branding will help people see this.
You will notice we have a revised mission statement. Over the last 10+ years our organization has evolved and grown to support the shelter and its animals in different ways. The needs of DCACC have changed as well. This meant evaluating our mission and being thoughtful in understanding how we can best support our community’s animals. We hope you like it!
Finally, the fun part – the logo and the colors. Our old logo was challenging to work with and was too similar to the shelter’s logo. When we thought about what we do it came down to one key aspect – we are people working together to help animals. You’ll notice that the shape of a person in each color makes up the paw print. The colors represent the final touches on our fresh new look. Thank you to our amazing volunteer graphic designer, Daniel Peck, for this inspirational design.
So this is the new us – DuPage Animal Friends. We hope you will continue to be our friend, help us make new friends and share in the joy of helping the homeless pets in our community.
Make a difference in the life of a homeless pet in DuPage County.
The mission of DuPage Animal Friends is to strengthen the lifesaving, compassionate and innovative initiatives at the county shelter. We partner with the shelter to understand the needs of our community's animals, providing financial resources and advocacy on their behalf.